Film and television director best known for directing the music video for Michael Jackson's song "Beat it".
With his jock sensibility, he successfully directed series of very popular Miller Lite commercials in the 1980s, ("More taste, less filling") featuring many famous athletes, plus the much-less athletic Rodney Dangerfield.
Was former creative director of advertising agency DellaFemina & Partners in early 1970s before starting his own production company which has produced and directed close to 3000 commercials, music videos and short films.
Born to a working-class Italian-American family.
Attended Pratt University in Brooklyn, New York on a baseball and basketball scholarship, graduating in 1960 with a Bachelor of Fine Arts.