To succeed in the motley and polyglot world of 21st-century media, where the borders between film and TV have grown porous, and global streaming platforms have become such a disruptive force that the very word “TV” seems old-fashioned, one could do worse than get a schooling in the rough-and-tumble world of Ukrainian television in the post-Soviet era.
With the collapse of the Soviet Union three decades ago, the old ways of doing business were crumbling, new players were emerging, and the boundaries of the new media landscape—much as the physical borders of the former Soviet republics—were being rewritten on the fly.
“During that time, the media market changed so much,” says Vlad Riashyn, president of Star Media. “There were no longer any rules to play by. We were at the very center of it all. We were making the rules.”
A certain appetite for risk was necessary, and...
With the collapse of the Soviet Union three decades ago, the old ways of doing business were crumbling, new players were emerging, and the boundaries of the new media landscape—much as the physical borders of the former Soviet republics—were being rewritten on the fly.
“During that time, the media market changed so much,” says Vlad Riashyn, president of Star Media. “There were no longer any rules to play by. We were at the very center of it all. We were making the rules.”
A certain appetite for risk was necessary, and...
- 6/22/2021
- by Christopher Vourlias
- Variety Film + TV
Fifteen years after launching as an independent production company in Ukraine, Star Media has evolved into an international media group, with a multichannel network on YouTube that’s made it the largest film and TV content aggregator in Russia and Cis.
Protecting content in the digital age, however, is an uphill battle, which is what prompted the company to launch the anti-piracy service ContentScan earlier this year.
ContentScan is a fully automated service that uses machine learning to detect and remove pirated content wherever it appears online. The service works on YouTube and other VOD platforms, as well as live TV broadcasts, including sporting events, removing content worldwide at the request of rights holders.
Since its inception, ContentScan has blocked more than 14 million search result links to websites hosting pirated content on Yandex, the leading Russian search engine, and more than 13 million on Google. That effectiveness, says Star Media CEO Maria Grechishnikova,...
Protecting content in the digital age, however, is an uphill battle, which is what prompted the company to launch the anti-piracy service ContentScan earlier this year.
ContentScan is a fully automated service that uses machine learning to detect and remove pirated content wherever it appears online. The service works on YouTube and other VOD platforms, as well as live TV broadcasts, including sporting events, removing content worldwide at the request of rights holders.
Since its inception, ContentScan has blocked more than 14 million search result links to websites hosting pirated content on Yandex, the leading Russian search engine, and more than 13 million on Google. That effectiveness, says Star Media CEO Maria Grechishnikova,...
- 6/22/2021
- by Christopher Vourlias
- Variety Film + TV
The popularity of subscription video-on-demand services in Russia has been growing rapidly and, as noted by Olga Filipuk, chief content officer of Yandex Mediaservices, the production of original shows has now reached a new level. While there is still a demand for Russian takes on tried-and-tested global genres such as crime thrillers and science-fiction, global success depends on having an original story: Russian in terms of style but relatable to viewers in other countries.
“Platforms explore new, complicated topics; they are not as limited as TV channels,” says Alexandra Modestova, CEO of Expocontent, mentioning the likes of “Happy End,” “Mediator,” “An Ordinary Woman” and “To the Lake,” which has become one of the top-watched shows on Netflix in the U.S. and worldwide.
“Russia has around 100 million potential content consumers and Netflix aims at this audience by launching its first originals here, like ‘Anna K,’ as well as acquiring series,...
“Platforms explore new, complicated topics; they are not as limited as TV channels,” says Alexandra Modestova, CEO of Expocontent, mentioning the likes of “Happy End,” “Mediator,” “An Ordinary Woman” and “To the Lake,” which has become one of the top-watched shows on Netflix in the U.S. and worldwide.
“Russia has around 100 million potential content consumers and Netflix aims at this audience by launching its first originals here, like ‘Anna K,’ as well as acquiring series,...
- 6/7/2021
- by Marta Balaga
- Variety Film + TV
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