The results of the first ever Encore Score, an on air talent ranking designed for marketers and TV networks, were announced at the Mumbrella360 conference this morning.
By far the most popular Australian personality is Hugh Jackman with an Encore Score of 426 while Kyle Sandilands was the least popular with a score of -299.
The survey quizzed 2965 members of the public about 738 personalities. Survey respondents were asked which celebrities they recognised and how much they liked or hated each personality.
The intention of the Encore Score is to provide an indicator to brands and programmers about which personalities are most bankable with audiences.
Each respondent saw 100 names and images. Each celebrity was seen by an average of 360 respondents. A formula was then applied to the results that took into account how many people ‘liked’ them, ‘hated’ them and ‘recognised’ them, resulting in the Encore Score ((%favourite – %hate x level of...
By far the most popular Australian personality is Hugh Jackman with an Encore Score of 426 while Kyle Sandilands was the least popular with a score of -299.
The survey quizzed 2965 members of the public about 738 personalities. Survey respondents were asked which celebrities they recognised and how much they liked or hated each personality.
The intention of the Encore Score is to provide an indicator to brands and programmers about which personalities are most bankable with audiences.
Each respondent saw 100 names and images. Each celebrity was seen by an average of 360 respondents. A formula was then applied to the results that took into account how many people ‘liked’ them, ‘hated’ them and ‘recognised’ them, resulting in the Encore Score ((%favourite – %hate x level of...
- 6/6/2012
- by Brooke Hemphill
- Encore Magazine
Deni Hines has joined the debate over racism in casting on Australia television. The Aussie singer, who landed a role in ABC drama Miss Fisher's Murder Mysteries after her stint on Celebrity Apprentice last year, said that she cannot find any more acting work because there is no demand for "people with colour". Hines told The Morning Show: "The problem is there's not that many roles for people with colour, so I have to wait." She said that she was "surprised" to be faced with a racist public backlash when she finished filming Celebrity Apprentice, saying: "I guess I live in a bubble, because I [thought] that racism isn't existing in 2011. I can handle the bullying. But don't be picking on me over something I have no control over... my colour." Hines also praised ABC show The Straits, (more)...
- 2/22/2012
- by By Rebecca Davies
- Digital Spy
Celebrity Apprentice contestant Deni Hines has insisted that she is not a "mean person". The Australian singer, who was dubbed 'the witch' of the reality television show after run-ins with fellow contestants Polly Porter and Jesinta Campbell, said that she "never bullied" anyone. Hines told New Idea magazine: "I didn't expect [the negative backlash]. It was a weird experience. When you're being filmed seven, eight hours a day you tend to forget they're following you all the time, then selectively editing the material. "It's not especially nice, but I can handle it. Tomorrow, somebody else will be picked on. I did say I was happy to stir the pot a bit because that makes good TV. There were a lot of controversial comments said by all contestants, but I guess the network chose to lump it all on (more)...
- 12/5/2011
- by By Rebecca Davies
- Digital Spy
With the grand finale airing tonight, Nine’s end-of-year ratings push has been led five nights a week by the FremantleMedia-produced Celebrity Apprentice. Georgina Pearson visits the set during the show’s six-week Sydney shoot to find out how the series came together.
Celebrity Apprentice is an interesting concept; one that perhaps, on paper, could be deemed a marketing nightmare. For how can you take B-grade Australian celebs and replicate the hugely successful multi-billion dollar Donald Trump-helmed hit?
The crew shoot a challenge episode
For the unfamiliar, the premise is fairly simple: 12 celebrity contestants, each vying for a final prize of $100,000 for their chosen charity. Entrepreneur and founder of wealth management company Yellow Brick Road, Mark Bouris, presides as the ultimate boss. Guided by Acp Magazines’ Deborah Thomas and Bouris’ long time right-hand man Brad Seymour, Bouris puts the contestants through their paces with a series of team challenges...
Celebrity Apprentice is an interesting concept; one that perhaps, on paper, could be deemed a marketing nightmare. For how can you take B-grade Australian celebs and replicate the hugely successful multi-billion dollar Donald Trump-helmed hit?
The crew shoot a challenge episode
For the unfamiliar, the premise is fairly simple: 12 celebrity contestants, each vying for a final prize of $100,000 for their chosen charity. Entrepreneur and founder of wealth management company Yellow Brick Road, Mark Bouris, presides as the ultimate boss. Guided by Acp Magazines’ Deborah Thomas and Bouris’ long time right-hand man Brad Seymour, Bouris puts the contestants through their paces with a series of team challenges...
- 11/21/2011
- by Brooke Hemphill
- Encore Magazine
A number of previously fired Celebrity Apprentice Australia stars have returned to the show for the final challenge. Didier Cohen and Deni Hines joined Jesinta Campbell and Shane Crawford in Team Unity, while Max Markson and Polly Porter teamed up with finalists Julia Morris and Jason Coleman in a task to create an advertising campaign for boss Mark Bouris's wealth management company Yellow Brick Road. Crawford chose Cohen to join him and Campbell, further igniting rumours of a romance between the modelling duo by referring to Cohen as Campbell's "boyfriend". He later called them "lovebirds" and revealed that Cohen is "starstruck" by the former Miss Universe Australia. Cohen jumped to Campbell's defence when she clashed with Hines during the task, saying: "It's the (more)...
- 11/17/2011
- by By Rebecca Davies
- Digital Spy
Lisa Curry has jumped to Deni Hines's defence in The Celebrity Apprentice Australia's bullying row. The 49-year-old former Olympic swimming champion, who was eliminated from the reality television show on Wednesday night, said that Hines shouldn't be accused of bullying fellow contestant Polly Porter because she is "lovely". Hines caused controversy by continuously slamming Porter for not being as famous as her, then told The Block star that her comments went "in one ear and out the other" when she tried to address the problem. Curry has now told the Courier-Mail: "Deni and I actually do get on well. If she wants to say something, she'll tell you. And to be honest, I think Polly pushed her button probably a few too many times - and she snapped. "It was only a matter of (more)...
- 11/11/2011
- by By Rebecca Davies
- Digital Spy
Celebrity Apprentice star Pauline Hanson has admitted that she does not like Didier Cohen. The Australian politician, who took part in the reality television series alongside model Cohen, said that he would not acknowledge her because of past reports of her being xenophobic and homophobic. When one of the presenters on Nova FM described Cohen as "lovely", Hanson said: "There's another side to Didier. You can imagine that Wendell Sailor or Deni Hines [would] have an opinion of me based on what the media [has said]... that I'm racist. "[But] Deni said [to me], 'It's not true what they said about you, that's you don't like black people and you (more)...
- 11/4/2011
- by By Rebecca Davies
- Digital Spy
Former Australian Celebrity Apprentice star Wendell Sailor has slammed fellow contestant Deni Hines for her behaviour. The Nrl player, who was fired from the reality television show by boss Mark Bouris in last night's episode, said that he was very "disappointed" when he discovered that Hines had tried to sabotage his team's attempt to raise money for charity by failing to let him know that he had put his piece of art for auction on her truck by mistake. He also said that he was upset watching footage of how now-eliminated Hines picked on teammate Polly Porter during a KFC task. Sailor told The Daily Telegraph: "For the event that it was, it was very disappointing. I felt more sorry for Polly. How she treated Polly and some of the (more)...
- 11/4/2011
- by By Rebecca Davies
- Digital Spy
Celebrity Apprentice Australia star Deni Hines has asked her "haters" to stop picking on her. The 41-year-old singer, who was eliminated from the reality television show earlier this week after being accused of bullying fellow contestant Polly Porter, said that she doesn't feel comfortable with being the "most hated" person on TV. Hines told The Daily Telegraph that she took offence whenever Porter told her what to do on the show because she was not very well known. "I don't mind getting told how to do my stuff by somebody wiser but I didn't feel that it was granted," she said. Hines also insisted that "it wasn't a disrespectful thing" consistently calling Porter "Polly", adding: "I really didn't know who Polly was. I just thought that was her (more)...
- 11/3/2011
- by By Rebecca Davies
- Digital Spy
Deni Hines has revealed that she gets along with Pauline Hanson. The Australian singer, who was eliminated from Celebrity Apprentice earlier this week, said that she thought she'd "hate" fellow contestant Hanson because she has been accused of racism in the past, but instead found her to be "lovely". Hines told Woman's Day magazine: "I thought, 'Oh, this is going to be interesting. She supposedly doesn't like black people'." However, she said that once she got to know the politician - who she has dubbed "Mumma P" - she was pleasantly surprised. Hines continued: "To see how she is as a person... She's got a lovely, gentle heart. "Hearing her story of being (more)...
- 11/2/2011
- by By Rebecca Davies
- Digital Spy
Deni Hines has been fired from Australian Celebrity Apprentice. The singer, who as captain of Team Ignite failed to raise more money than the male Team Unity during an art challenge aired on Monday, chose to bring teammates Pauline Hanson and Lisa Curry into the boardroom with her to face elimination by boss Mark Bouris. Bouris commended former Olympic swimmer Curry for her "fantastic" strength, but said that he has an "issue" with her "lack of confidence" in herself. He then criticised politician Pauline Hanson for failing to "connect" with her team members. He told Hines that her "organisational skills weren't great", but added that she "did manage to put on a good night". However, after previously asking each (more)...
- 11/1/2011
- by By Rebecca Davies
- Digital Spy
Polly Porter has insisted that she is "fine" with Deni Hines after their argument on the set of The Celebrity Apprentice Australia. The former Block contestant, who was eliminated from The Celebrity Apprentice last week, said that she used to get tearful during filming of the show because Hines would pick on her for not being 'famous' enough to be there. Porter told the Herald Sun: "I would come home from filming and be in tears because of how rude Deni was to me. I would tell [boyfriend and fellow The Block star] Waz [Jones] everything and he just wants to take the pain away." Hines was repeatedly shown teasing Porter for not being in "the industry" for as long as the other Celebrity Apprentice contestants, but when Porter confronted her about being "disrespectful", Hines said that (more)...
- 10/31/2011
- by By Rebecca Davies
- Digital Spy
Polly Porter has been fired from The Celebrity Apprentice Australia. The reality television star, who was taking part in the show helmed by Mark Bouris alongside celebrities such as Pauline Hanson, Wendell Sailor, Max Markson and Deni Hines, was fired by the boss. Her team had failed to raise funds during a KFC challenge earlier this week. Team Ignite's leader Hanson was asked to nominated two team members to bring into the boardroom with her and she opted for singer Hines and Porter. Hanson slammed Porter for not making "an effort" to build up her contact book in order to raise more money, while she accused Hines of not being a "team performer". Bouris told Hanson that she had "failed to deliver" as a project manager, but praised her for her work ethic, referring to her as a true "Aussie battler". (more)...
- 10/28/2011
- by By Rebecca Davies
- Digital Spy
The Celebrity Apprentice Australia's female contestants lost last night's KFC challenge after various members fell out. The girls, who rebranded themselves 'Team Ignite' after being slammed by boss Mark Bouris for initially naming themselves 'Bouris's Babes', failed to raise much money when given a branch of KFC to run for the day. Singer Deni Hines angered her teammates by refusing to write a catchy jingle to perform to customers, insisting that composing a song about chicken would go against her morals as a vegetarian. Hines then upset former The Block contestant Polly Porter by questioning her right to be in a celebrity show because she has only been "in the industry two seconds". Porter said to her: "I'm asking you as a team member to stop saying that to me." Hines replied: "[That] (more)...
- 10/27/2011
- by By Rebecca Davies
- Digital Spy
Celebrity Apprentice Australia host Mark Bouris has revealed that he finds Pauline Hanson "endearing". The politician, who is taking part in the reality show alongside stars including singer Deni Hines, model Jesinta Campbell and Nrl player Wendell Sailor, impressed businessman Bouris with her "raw honesty" after being accused of not pulling her weight during an art show challenge. According to National Features, Hanson explained the inspiration behind the painting she created during the challenge, opening up about the time she was wrongly jailed for fraud. Bouris later said: "She has an honesty which is quite stunning. Obviously her honesty has got her in trouble in the past, because certain people misinterpret it... She is not only honest in terms of telling people she might be racist, but, equally, the flipside (more)...
- 10/20/2011
- by By Rebecca Davies
- Digital Spy
Deni Hines has urged music fans to give her new single a chance. The Australian R&B singer, whose latest song is a dance cover of the Donna Summer hit 'Finger on the Trigger', has even suggested removing her name from the track so that people don't ignore it. Hines told The Daily Telegraph: "It's a good song so take my head off it if you have a problem with that." She said that new releases from older Aussie artists quite often receive poor treatment in the industry but insisted that she doesn't feel bitter about it. Hines also revealed that a lot of artists nowadays "take bits and (more)...
- 6/3/2011
- by By Rebecca Davies
- Digital Spy
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