The A.R.T. Project fund is intended to invest in 15 films by Chinese directorial talent over a period of five years. All are to be guaranteed Chinese theatrical release, international festival representation and overseas sales.
The backers include: Perfect Village Entertainment, the merged production operations of Perfect World and Village Roadshow in China; Hong Kong and Chinese-based distributor and exhibitor, Edko Films; Hong Kong producer Irresistible Films; Chinese marketing firm and website operator Maoyan Media, and state-owned distributor, Huaxia Film Distribution.
“The A.R.T. Project partners all agree that there is nothing more important than nurturing the new generation of Chinese filmmaking talent. We are up and running at full speed,