Using the tagline “we’re all travellers”, the campaign is aimed at travellers of all stripes, with a manifesto-style TV ad.
The campaign continues the use of the “that place” hashtag and messaging that initial social media seeding activity centred around.
Hooroo head of marketing, Lija Wilson said in a media release: “After four weeks of social seeding, we are moving into phase two of our launch. This phase focuses on expanding on the brand story and emphasising Hooroo’s differentiated approach – to offer inspiration and social discovery as well as the ability to book somewhere to stay.”
Digital & Video
Brian Merrifield – Creative Director
Jane Burhop – Copywriter
James Crawley – Art Director
Vincent Leong – Designer
Sam Navin – Copywriter
Rebecca Reigger – Art Director