Hooroo launches Atl push, ‘We’re all travellers’

Social media travel site Hooroo has moved into the above the line phase of its launch with an outdoor and online video component.

Using the tagline “we’re all travellers”, the campaign is aimed at travellers of all stripes, with a manifesto-style TV ad.

The campaign continues the use of the “that place” hashtag and messaging that initial social media seeding activity centred around.

Hooroo head of marketing, Lija Wilson said in a media release: “After four weeks of social seeding, we are moving into phase two of our launch. This phase focuses on expanding on the brand story and emphasising Hooroo’s differentiated approach – to offer inspiration and social discovery as well as the ability to book somewhere to stay.”

Credits

Creative Team:

Digital & Video

Brian Merrifield – Creative Director

Jane Burhop – Copywriter

James Crawley – Art Director

Vincent Leong – Designer

Sam Navin – Copywriter

Rebecca Reigger – Art Director

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Jesse McCormack
See full article at Encore Magazine »

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