New York -- Scheduling the release of a summer movie isn't exactly a science. It clearly isn't an art, either. It's more akin to a contact sport:
Seize the advantageous position, sustain as little damage as possible, and score.
All of which makes this weekend's opening of both "Red 2"
and "R.I.P.D." a little like sacking your own quarterback. Both films are action-thrillers. Both are about over-age law enforcers (in "R.I.P.D.," some are so old, they're dead). And both make a virtue of their, shall we say, mature stars.
Those stars include Bruce Willis (58), Anthony Hopkins (75), John Malkovich (59) and Helen Mirren (67) in "Red 2" and Jeff Bridges (63) and Kevin Bacon (55) in "R.I.P.D.," which, by the way, stands for "Rest in Peace Department."
It may not make a huge difference at the box office, but both films also feature the less-than-prolific Mary-Louise Parker, who has a solid base among discriminating male...
Seize the advantageous position, sustain as little damage as possible, and score.
All of which makes this weekend's opening of both "Red 2"
and "R.I.P.D." a little like sacking your own quarterback. Both films are action-thrillers. Both are about over-age law enforcers (in "R.I.P.D.," some are so old, they're dead). And both make a virtue of their, shall we say, mature stars.
Those stars include Bruce Willis (58), Anthony Hopkins (75), John Malkovich (59) and Helen Mirren (67) in "Red 2" and Jeff Bridges (63) and Kevin Bacon (55) in "R.I.P.D.," which, by the way, stands for "Rest in Peace Department."
It may not make a huge difference at the box office, but both films also feature the less-than-prolific Mary-Louise Parker, who has a solid base among discriminating male...
- 7/18/2013
- by AP
- Huffington Post
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