As it turns out, casting a bunch of social media stars in a film is a good way to ensure that film performs well on digital platforms. Expelled, which stars Vine personality Cameron Dallas as a prankster who gets kicked out of school, reached #1 on iTunes just one day after its video on-demand (VOD) release.
Expelled is produced by AwesomenessTV, which is partnered with Dallas across sites like Vine (where he has more than one billion total loops) and YouTube. Beyond Dallas, the film's cast also includes many other online media personalities, including Andrea Russett, Lia Marie Johnson, Marcus Johns, Michelle Glavan and Teala Dunn.
The film, first announced in November, was shown in theaters on December 12th and arrived on VOD platforms four days later. In the first few hours after its release, it raced up the iTunes charts, and at 8:18 Pm, Russett snapped a pic of it...
Expelled is produced by AwesomenessTV, which is partnered with Dallas across sites like Vine (where he has more than one billion total loops) and YouTube. Beyond Dallas, the film's cast also includes many other online media personalities, including Andrea Russett, Lia Marie Johnson, Marcus Johns, Michelle Glavan and Teala Dunn.
The film, first announced in November, was shown in theaters on December 12th and arrived on VOD platforms four days later. In the first few hours after its release, it raced up the iTunes charts, and at 8:18 Pm, Russett snapped a pic of it...
- 12/18/2014
- by Sam Gutelle
- Tubefilter.com
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