Sunday night's episode of Mad Men featured a botched advertising pitch for Peter Pan's Tinkerbell cookies, a campaign that involved kids writing Dear John letters to rival cookie companies — and eventually results in Johnny Mathis’s firing. It was an ancillary plotline, but over the years, ad campaigns have fueled both the central and background drama on the show. The man behind them, Mad Men co-producer Josh Weltman, meticulously executes many of the ads we’ve seen Don Draper and Peggy Olson pitch. “My job was to try to get these characters, Don and Peggy, to appear to conjure advertising," Weltman said.When Weiner first approached Weltman, he asked him how much had changed in advertising since the ’50s and ’60s. "After I read the pilot, I told him not a lot has changed at all," said Weltman, whose book Seducing Strangers: How to Get People to Buy What You’re Selling,...
- 4/22/2015
- by Brooke Marine
- Vulture
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