Movie posters are an important advertising element for a film. But what happens when they don't do such a great job in promoting their film?
Movie posters are supposed to be the first and most prominent promotional tool of a film. Many times movie posters may be the first official material released for a film production as well as the first opportunity that the film has to reach its potential audience. That makes them very important. Like trailers, they are meant to capture your attention. Unlike trailers, they are not supposed to give too much away. There are various techniques that have been used over the years to accomplish this task including bright colors, eye-catching fonts, and the prominent inclusion of big name stars’ faces. Graphic design as well as a general nod to the production design of the film are important components for every movie poster. Before the advent of computers,...
Movie posters are supposed to be the first and most prominent promotional tool of a film. Many times movie posters may be the first official material released for a film production as well as the first opportunity that the film has to reach its potential audience. That makes them very important. Like trailers, they are meant to capture your attention. Unlike trailers, they are not supposed to give too much away. There are various techniques that have been used over the years to accomplish this task including bright colors, eye-catching fonts, and the prominent inclusion of big name stars’ faces. Graphic design as well as a general nod to the production design of the film are important components for every movie poster. Before the advent of computers,...
- 11/15/2017
- by feeds@cinelinx.com (G.S. Perno)
- Cinelinx
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