Stan Dragoti, the ad man-turned-film director who co-created the “I Love New York” campaign and is best known for his comedy films “Love at First Bite” and “Mr. Mom,” died July 13. He was in an assisted living facility and had been experiencing health issues following open heart surgery in 2014, the Hollywood Reporter reports.
Born in 1932 in New York to Albanian immigrant parents, Dragoti began his career directing commercials, most prominently for pioneering ad agency Wells Rich Greene beginning in 1966. There, he formed a creative partnership with future ad legend Charlie Moss, leading them to co-write the script for Dragoti’s debut feature film, the revisionist Western “Dirty Little Billy” in 1972.
The pair remained close after Dragoti’s departure from Wells Rich Greene in 1972. Five years later, Moss recruited Dragoti to help create the commercials for the “I Love New York” ad campaign, introduced in 1977.
Also Read: Steve Ditko, 'Spider-Man...
Born in 1932 in New York to Albanian immigrant parents, Dragoti began his career directing commercials, most prominently for pioneering ad agency Wells Rich Greene beginning in 1966. There, he formed a creative partnership with future ad legend Charlie Moss, leading them to co-write the script for Dragoti’s debut feature film, the revisionist Western “Dirty Little Billy” in 1972.
The pair remained close after Dragoti’s departure from Wells Rich Greene in 1972. Five years later, Moss recruited Dragoti to help create the commercials for the “I Love New York” ad campaign, introduced in 1977.
Also Read: Steve Ditko, 'Spider-Man...
- 7/17/2018
- by Ross A. Lincoln
- The Wrap
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