Like many viral videos before it, The Crazy Nastyass Honey Badger is as hilarious as it is inexplicable. In the clip, dating back to Jan. 2011 and counting 89 million views to date, a character named Randall narrates Nat Geo Wild footage of a honey badger. In a campy tone with an emphatic New York accent, Randall recounts how the animal mercilessly chomps on snakes, mice, and bees. "Look, it's getting stung like a thousand times. It doesn't give a shit, it just -- it's hungry. It doesn't care about getting stung by bees."
Sensing an opportunity, Randall -- whose real name is Christopher Gordon -- seized his moment of virality, ultimately building it into a brand of sorts, with honey badger-themed merch, a mobile app, and even his very own book, Honey Badger Don't Care: Randall's Guide to Crazy, Nastyass Animals.
More recently, Gordon has also sought to branch out from a platform perspective.
Sensing an opportunity, Randall -- whose real name is Christopher Gordon -- seized his moment of virality, ultimately building it into a brand of sorts, with honey badger-themed merch, a mobile app, and even his very own book, Honey Badger Don't Care: Randall's Guide to Crazy, Nastyass Animals.
More recently, Gordon has also sought to branch out from a platform perspective.
- 11/27/2018
- by Geoff Weiss
- Tubefilter.com
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