Fathom Events and Warner Bros. have set a Jan. 21 release date for a third showing of Peter Jackson’s World War I documentary “They Shall Not Grow Old.”
The film will be screened at more than 1,000 locations in order to take advantage of the Mlk holiday weekend. The announcement was made Thursday by Jeffrey Goldstein, president of domestic distribution for Warner Bros. Pictures, and Ray Nutt, CEO of Fathom Events.
“They Shall Not Grow Old” debuted in North America at 1,122 locations on Dec. 17 and took in $2.3 million. It grossed $3.4 million at 1,007 sites on Dec. 27, setting a record for a U.S. cinema event. Fathom specializes in event cinema and is jointly owned by AMC,