MSNBC’s “Morning Joe” grew its total viewership 12 percent in 2018, to nearly 1.1 million on average, while rivals Fox News’ “Fox & Friends” and CNN’s “New Day” both saw ratings drops for the year, according to Nielsen data.
MSNBC’s morning show, hosted by Joe Scarborough and Mika Brzezinksi, finished the year with its highest ratings — and the highest for MSNBC in the 6 to 9 a.m. timeslot in the network’s 21-year history.
The show also saw a slight 1 percent bump in the advertiser-coveted 25- to 54-year-old news demographic, from 228,000 to 230,000 on average.
Also Read: Joe Scarborough Accuses Fox News of 'Inspiring People Like This Pittsburgh Mass Murderer'
According to Nielsen data, “Fox & Friends” ratings fell in 2018 by 5 percent overall and 11 percent in the key demo. However, the Fox News staple remained in a commanding lead overall, averaging 1.5 million total viewers and 325,000 in the demo.
The picture was bleaker at CNN,...
MSNBC’s morning show, hosted by Joe Scarborough and Mika Brzezinksi, finished the year with its highest ratings — and the highest for MSNBC in the 6 to 9 a.m. timeslot in the network’s 21-year history.
The show also saw a slight 1 percent bump in the advertiser-coveted 25- to 54-year-old news demographic, from 228,000 to 230,000 on average.
Also Read: Joe Scarborough Accuses Fox News of 'Inspiring People Like This Pittsburgh Mass Murderer'
According to Nielsen data, “Fox & Friends” ratings fell in 2018 by 5 percent overall and 11 percent in the key demo. However, the Fox News staple remained in a commanding lead overall, averaging 1.5 million total viewers and 325,000 in the demo.
The picture was bleaker at CNN,...
- 1/15/2019
- by Jon Levine
- The Wrap
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