Fine Brothers Entertainment (Fbe), the digital media firm founded by YouTube luminaries Benny and Rafi Fine, has acquired Officially Penned -- an upstart that creates collectible pins in collaboration with top creators.
Officially Pinned was founded last spring by digital vet Max Benator and the Brooklyn-based artist Andrew Shuta. The company has since collaborated with 16 YouTubers to vend their own enamel pins, including Shane Dawson, Eva Gutowski, ASAPScience, Justine Ezarik, Kingsley, and Nikita Dragun.
The pin purveyor has created a total of 34 designs to date -- including Dawson sipping on root beer and a pink iPhone touting Ezarik’s ‘iJustine’ channel moniker -- and is ramping up its output with 10 launches slated to arrive in the next month alone. In addition to its creator-sanctioned pins, Officially Pinned also vends proprietary designs inspired by internet culture, like a rainbow donut and a recreation of the infamous World Record Egg. The company...
Officially Pinned was founded last spring by digital vet Max Benator and the Brooklyn-based artist Andrew Shuta. The company has since collaborated with 16 YouTubers to vend their own enamel pins, including Shane Dawson, Eva Gutowski, ASAPScience, Justine Ezarik, Kingsley, and Nikita Dragun.
The pin purveyor has created a total of 34 designs to date -- including Dawson sipping on root beer and a pink iPhone touting Ezarik’s ‘iJustine’ channel moniker -- and is ramping up its output with 10 launches slated to arrive in the next month alone. In addition to its creator-sanctioned pins, Officially Pinned also vends proprietary designs inspired by internet culture, like a rainbow donut and a recreation of the infamous World Record Egg. The company...
- 2/27/2019
- by Geoff Weiss
- Tubefilter.com
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