Bruce Lee was ahead of the curve by about four decades when he predicted back in the early 1970s that combat sports would one day take the world by storm.
Hong Kong’s favorite son had encouraged his own students to mix up the styles of martial arts they were being trained in — to combine kung fu with judo and just about everything else available — just as he did on screen in such international box office hits as “Enter the Dragon” (1973).
Now, “mixed martial arts” is the fastest growing sport in the world and as well as giving its millions of fans a new style of competition to watch, Mma has altered the broadcasting landscape in terms of how its content is produced and distributed.
Along with traditional live event broadcasts, Mma promotions were among the first to offer content partners — and the public — behind-the-scenes documentaries, training videos, highlight packages...
Hong Kong’s favorite son had encouraged his own students to mix up the styles of martial arts they were being trained in — to combine kung fu with judo and just about everything else available — just as he did on screen in such international box office hits as “Enter the Dragon” (1973).
Now, “mixed martial arts” is the fastest growing sport in the world and as well as giving its millions of fans a new style of competition to watch, Mma has altered the broadcasting landscape in terms of how its content is produced and distributed.
Along with traditional live event broadcasts, Mma promotions were among the first to offer content partners — and the public — behind-the-scenes documentaries, training videos, highlight packages...
- 3/20/2019
- by Mathew Scott
- Variety Film + TV
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