Even as CinemaCon begins under a cloud of streamer anxiety, event cinema is growing fast. In an effort to lure moviegoers to off-peak screens, some 60 theater chains have turned to six-year-old Fathom Events and it now ranks 12th among U.S. distributors. In 2018, Fathom released 164 titles across 277 event dates to more than 5.1 million people; 23 titles surpassed $1 million at the box office.
As the powerful theater chains fight to maintain the status quo in a drastically shifting environment, Fathom stands out in sharp contrast as a company that is rapidly learning and innovating, much like such disruptors as Netflix. That is what theaters need to do in order to adapt and survive.
Consider the January box office, which suffered its usual post-holiday doldrums. Not at Fathom, where January delivered a record $11-million month, spurred by disparate titles like “The Met: Live in HD: Carmen,” Pathé Live’s “Bts World Tour: Love Yourself in Seoul,...
As the powerful theater chains fight to maintain the status quo in a drastically shifting environment, Fathom stands out in sharp contrast as a company that is rapidly learning and innovating, much like such disruptors as Netflix. That is what theaters need to do in order to adapt and survive.
Consider the January box office, which suffered its usual post-holiday doldrums. Not at Fathom, where January delivered a record $11-million month, spurred by disparate titles like “The Met: Live in HD: Carmen,” Pathé Live’s “Bts World Tour: Love Yourself in Seoul,...
- 4/1/2019
- by Anne Thompson
- Thompson on Hollywood
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