Bleacher Report, the digital sports brand acquired by Turner Sports in 2012, launched its own streaming service in March 2018.
On Friday, though, the WarnerMedia unit is marking a different kind of milestone as Showtime airs Quiet Storm: The Ron Artest Story. Bleacher Report produced the documentary, which is its first longform project to be licensed to a third party. The deal marks a new effort by B/R to capitalize on its rabid and youthful following across the media landscape. That process involves a decision tree similar to that facing its parent, At&T-owned WarnerMedia, which is building a major streaming service while also mulling the fate of licensed fare like Friends.
Sam Toles, a seasoned digital executive who joined Bleacher Report as COO in March, told Deadline in an interview that the choice to transact with CBS-owned Showtime came down to where the audience could be biggest. The film’s subject,...
On Friday, though, the WarnerMedia unit is marking a different kind of milestone as Showtime airs Quiet Storm: The Ron Artest Story. Bleacher Report produced the documentary, which is its first longform project to be licensed to a third party. The deal marks a new effort by B/R to capitalize on its rabid and youthful following across the media landscape. That process involves a decision tree similar to that facing its parent, At&T-owned WarnerMedia, which is building a major streaming service while also mulling the fate of licensed fare like Friends.
Sam Toles, a seasoned digital executive who joined Bleacher Report as COO in March, told Deadline in an interview that the choice to transact with CBS-owned Showtime came down to where the audience could be biggest. The film’s subject,...
- 5/31/2019
- by Dade Hayes
- Deadline Film + TV
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