Amazon has moved further into live sports in Britain with the acquisition of rights to show women’s tennis. The e-commerce giant’s Prime Video unit already has rights to stream the major men’s tournaments and the U.S. and Australian Opens in the U.K. and Ireland.
In a four-year deal with the Women’s Tennis Assn. starting in 2020, Amazon will show at least 49 women’s tournaments, including the high-level contests in Indian Wells (California), Miami, Madrid and Beijing, plus the season-ending Wta Finals in Shenzhen, China. That translates to about 2,000 matches that will be available live and on catchup to Prime subscribers in the British Isles.
“As soon as the opportunity to bid for the women’s tennis rights became available, we couldn’t wait to bring the tournament to Prime Video, giving customers the chance to watch the best in both women’s and men’s...
In a four-year deal with the Women’s Tennis Assn. starting in 2020, Amazon will show at least 49 women’s tournaments, including the high-level contests in Indian Wells (California), Miami, Madrid and Beijing, plus the season-ending Wta Finals in Shenzhen, China. That translates to about 2,000 matches that will be available live and on catchup to Prime subscribers in the British Isles.
“As soon as the opportunity to bid for the women’s tennis rights became available, we couldn’t wait to bring the tournament to Prime Video, giving customers the chance to watch the best in both women’s and men’s...
- 6/12/2019
- by Henry Chu
- Variety Film + TV
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