British broadcasters the BBC and ITV have formally agreed to launch their joint streaming service, BritBox, in the U.K. in the fourth quarter of 2019. It will be priced at £5.99 ($7.50) per month, making it the same price as the cheapest Netflix subscription in the U.K.
ITV will control BritBox, holding a 90% stake. The BBC will contribute programming but will not directly sink any cash into the new service, unless it exercises an option to increase its 10% share to 25%.
BritBox will be programmed with a catalog of shows from both broadcasters, plus some originals. Both BBC Studios and ITV Studios will pull shows from Netflix and other streamers in the U.K. to put on their new service. “The Office” is one title that Netflix will lose to BritBox. Period favorite “Downton Abbey” will also be on the soon-to-launch streamer.
“What is on Netflix will not be on BritBox, what...
ITV will control BritBox, holding a 90% stake. The BBC will contribute programming but will not directly sink any cash into the new service, unless it exercises an option to increase its 10% share to 25%.
BritBox will be programmed with a catalog of shows from both broadcasters, plus some originals. Both BBC Studios and ITV Studios will pull shows from Netflix and other streamers in the U.K. to put on their new service. “The Office” is one title that Netflix will lose to BritBox. Period favorite “Downton Abbey” will also be on the soon-to-launch streamer.
“What is on Netflix will not be on BritBox, what...
- 7/19/2019
- by Stewart Clarke
- Variety Film + TV
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