The Ad Council has joined forces with Sony Pictures Animation/Rovio Entertainment’s The Angry Birds Movie 2 to inspire young girls to use science, technology, engineering and math (Stem) to envision, invent and create a better world.
The new PSAs (public service advertisements) are an extension of the Ad Council’s She Can Stem campaign, which encourages girls to pursue their Stem passions by challenging obsolete stereotypes and surprising girls with how cool, unexpected and inspiring Stem can be.
The PSAs feature Silver, a dazzling young bird who is the smartest engineer at the Avian Academy. The highly accomplished Silver uses her Stem expertise to help save Bird and Pig Island. PSA assets direct viewers to @SheCanSTEM on Instagram to learn more about the campaign and resources for girls who are interested in Stem.
“The new PSAs wonderfully capture the maker spirit and the heights our imaginations can take...
The new PSAs (public service advertisements) are an extension of the Ad Council’s She Can Stem campaign, which encourages girls to pursue their Stem passions by challenging obsolete stereotypes and surprising girls with how cool, unexpected and inspiring Stem can be.
The PSAs feature Silver, a dazzling young bird who is the smartest engineer at the Avian Academy. The highly accomplished Silver uses her Stem expertise to help save Bird and Pig Island. PSA assets direct viewers to @SheCanSTEM on Instagram to learn more about the campaign and resources for girls who are interested in Stem.
“The new PSAs wonderfully capture the maker spirit and the heights our imaginations can take...
- 7/23/2019
- Look to the Stars
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