Major music companies are allegedly spending tens of thousands of dollars to boost view counts on the world’s largest streaming service.
How the companies are doing it, though, is entirely legal on YouTube, thanks to a type of Google advertising that one digital marketer describes as “the legit way of juicing streams.” Three sources with knowledge of major-label marketing campaigns say that Universal Latin and Latin labels in the Sony system have been spending aggressively to boost the views on new videos. The companies might shell out between $20,000 and...
How the companies are doing it, though, is entirely legal on YouTube, thanks to a type of Google advertising that one digital marketer describes as “the legit way of juicing streams.” Three sources with knowledge of major-label marketing campaigns say that Universal Latin and Latin labels in the Sony system have been spending aggressively to boost the views on new videos. The companies might shell out between $20,000 and...
- 9/4/2019
- by Elias Leight
- Rollingstone.com
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