Paramount Hires Apple’s Danielle De Palma As Evp Domestic Marketing

  • Deadline
Danielle De Palma has been hired as Paramount Pictures’ Evp Domestic Marketing. She will report to Marc Weinstock, president of Worldwide Marketing & Distribution, and Mary Daily, co-president of Worldwide Marketing & Distribution.

Previously, De Palma served as a senior executive at Apple in the video marketing team overseeing film and TV series marketing. She began her new role at Paramount on September 9.

In her new role, De Palma will be responsible for helping to develop and lead the overall marketing strategy for new releases, also overseeing domestic digital marketing and data analytics.

Says Weinstock and Daily: “Danielle is a seasoned marketer with the ideal combination of vision, taste, and proven track record of successful execution to augment our strong marketing team and provide a valuable voice to our marketing campaigns. We are thrilled to have her onboard.”

Prior to Apple, De Palma was Evp Worldwide Digital Marketing and Research in Theatrical Marketing at Lionsgate,
See full article at Deadline »

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