NBCU Launches Digital News Outlet Lx to Reach People Who Don’t Watch Local TV (Exclusive)

NBCUniversal’s local TV division is taking a new tack to reach younger audiences that don’t tune in to its traditional newscasts.

On Monday, NBCU’s 42-station local TV group is launching Lx — a digital news brand that will produce original content for online distribution and, in 2020, via a live-streaming internet network and multicast over-the-air channel. The content is aimed at millennials and Gen Z’ers, who are looking for emotionally resonant local stories that help them feel connected to their communities, said Valari Staab, president, NBCUniversal Owned Television Stations.

“We’re wrestling with how to connect with audiences
See full article at Variety - TV News »

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