Box office history was made this weekend, breaking records all around. In a year when specialized (and foreign-language) films have been underwhelming, Bong Joon Ho’s “Parasite” (Neon) has rewritten the standards.
Its $125,000 per-theater average in three New York/Los Angeles theaters is the biggest specialized limited opening of the year. And it marks the biggest platform release in three or more theaters since “La La Land” in 2016. Neon has effectively positioned the film for maximum excitement and attention, making important choices that maximized the results.
On its initial expansion, Spanish auteur Pedro Almodovar’s “Pain and Glory” (Sony Pictures Classics) is also over-performing for a subtitled film, and looks steady as they go ahead.
Meanwhile, “Judy” (Roadside Attractions) is holding well in its third week. The awards season is in full swing, with multiple high-end titles arriving every weekend. Coming this week is Taika Waititi’s Tiff audience-award-winner “Jojo Rabbit...
Its $125,000 per-theater average in three New York/Los Angeles theaters is the biggest specialized limited opening of the year. And it marks the biggest platform release in three or more theaters since “La La Land” in 2016. Neon has effectively positioned the film for maximum excitement and attention, making important choices that maximized the results.
On its initial expansion, Spanish auteur Pedro Almodovar’s “Pain and Glory” (Sony Pictures Classics) is also over-performing for a subtitled film, and looks steady as they go ahead.
Meanwhile, “Judy” (Roadside Attractions) is holding well in its third week. The awards season is in full swing, with multiple high-end titles arriving every weekend. Coming this week is Taika Waititi’s Tiff audience-award-winner “Jojo Rabbit...
- 10/13/2019
- by Tom Brueggemann
- Indiewire
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