Facebook has announced it is partnering with a bunch of European publishers to make 23 new Watch shows starring Facebook creators, including a format with Man V. Food star Adam Richman.
The collaborations see digital publishers match up with Facebook influencers to create shows for Watch, the social media giant’s video-first destination. Facebook funds the show and has a window of exclusivity before the publisher can then exploit it on other platforms. Publishers have creative control, Facebook added.
After testing in the U.S. in spring – giving rise to shows like Players’ Tribune’s Generations featuring Us soccer hero Megan Rapinoe – Facebook is now launching the project in the UK, France, Germany, Spain, and Italy, with 23 shows going live over the next couple of months.
Facebook announced them all on Tuesday and they included three shows each from viral site LadBible and soccer website Copa90 in the UK, as well...
The collaborations see digital publishers match up with Facebook influencers to create shows for Watch, the social media giant’s video-first destination. Facebook funds the show and has a window of exclusivity before the publisher can then exploit it on other platforms. Publishers have creative control, Facebook added.
After testing in the U.S. in spring – giving rise to shows like Players’ Tribune’s Generations featuring Us soccer hero Megan Rapinoe – Facebook is now launching the project in the UK, France, Germany, Spain, and Italy, with 23 shows going live over the next couple of months.
Facebook announced them all on Tuesday and they included three shows each from viral site LadBible and soccer website Copa90 in the UK, as well...
- 10/14/2019
- by Jake Kanter
- Deadline Film + TV
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