Tech company RealD built itself up as the most popular system for projecting 3D in the world. But lately the novelty has worn off for the format.
RealD hasn’t been content to sit back and watch as the 3D boom flattened out, though. Now the company is entering the world marketplace with a pair of premium cinema packages, aimed at paving the way for a new era of immersive storytelling that includes not just 3D but brighter images, the clarity of high frame rates, 4K resolution and high-quality sound.
“You’re seeing it with Ang Lee’s film [‘Gemini Man’]; you’ve seen it with Peter Jackson’s films; James Cameron is coming out with ‘Avatar’ [sequels], says RealD CEO Michael V. Lewis. “What we’ve been incubating over the three or four years is: ‘How do we take that concept of immersive cinema, event cinema, and put in a...
RealD hasn’t been content to sit back and watch as the 3D boom flattened out, though. Now the company is entering the world marketplace with a pair of premium cinema packages, aimed at paving the way for a new era of immersive storytelling that includes not just 3D but brighter images, the clarity of high frame rates, 4K resolution and high-quality sound.
“You’re seeing it with Ang Lee’s film [‘Gemini Man’]; you’ve seen it with Peter Jackson’s films; James Cameron is coming out with ‘Avatar’ [sequels], says RealD CEO Michael V. Lewis. “What we’ve been incubating over the three or four years is: ‘How do we take that concept of immersive cinema, event cinema, and put in a...
- 10/17/2019
- by Variety Staff
- Variety Film + TV
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