AT&T’s Ad-Tech Unit Xandr Buys Clypd To Help Place TV Commercials More Precisely

Xandr, the AT&T ad-technology unit, has purchased a new company that helps advertisers use data to place commercials in front of the audiences most likely to want to watch them

The AT&T division said Friday it had acquired clypd, a company that helps advertisers move forward in a growing desire by Madison Avenue to run ads in front of smaller niches of consumers who are most interested in the product being promoted. Financial terms of the deal were not disclosed.

AT&T is counting on Xandr to develop data and technology that will draw more dollars from Madison Avenue
See full article at Variety - TV News »

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