China is the world’s second-largest film market and is often instrumental in driving up a film’s international box office haul, which is why Disney is taking some pre-emptive measures to assure the future of “Star Wars” looks bright in the Middle Kingdom. Disney and China’s biggest online publisher, Tencent’s China Literature, are teaming up to release a new “Star Wars” novel, details of which remain under wraps (via Variety). The companies are also re-releasing 40 “Star Wars” novels in Chinese for the first time. To boost popularity, the “Star Wars” novels will be released for free on Tencent’s digital platform during the first week of availability.
As Variety’s Rebecca Davis reports, the literary deal is “an attempt to cultivate grass-roots enthusiasm for a franchise that has not yet managed to find a strong foothold in the world’s second-largest film market.” The “Star Wars” movies...
As Variety’s Rebecca Davis reports, the literary deal is “an attempt to cultivate grass-roots enthusiasm for a franchise that has not yet managed to find a strong foothold in the world’s second-largest film market.” The “Star Wars” movies...
- 10/21/2019
- by Zack Sharf
- Indiewire
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