The force is strong in the Western World for Disney and “Star Wars,” but for some reason it has never been well received in China. So they have enlisted the help of Chinese conglomerate Tencent to help build the fan base.
Tencent, who have stakes in the likes of Activision (publishers of the Call Of Duty video game franchise) and Epic Games (Fortnite creators) have got another one of their subsidiaries China Literature to help translate and distribute 40 “Star Wars” novels.
Continue reading Disney Attempt To Revitalise ‘Star Wars’ In China By Partnering With Tencent at The Playlist.
Tencent, who have stakes in the likes of Activision (publishers of the Call Of Duty video game franchise) and Epic Games (Fortnite creators) have got another one of their subsidiaries China Literature to help translate and distribute 40 “Star Wars” novels.
Continue reading Disney Attempt To Revitalise ‘Star Wars’ In China By Partnering With Tencent at The Playlist.
- 10/21/2019
- by Harry Frazer
- The Playlist
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