Nickelodeon is celebrating Halloween by shedding some light on the success of its three-part reboot of Are You Afraid Of The Dark?
The reimagined anthology of Are You Afraid of the Dark? ran as a brand-new limited series through three hour-long episodes that premiered on Oct. 11, 18 and 25. The series introduced an entirely new Midnight Society group of kids, who tell a terrifying tale about the Carnival of Doom, only to have the events of the story come to life.
All three parts of Are You Afraid of the Dark? ranked as the most co-viewed show on broadcast and TV each week, with 33% of Adults 18-49 watching with a Kid 6-11. It was the number-one live-action series on cable TV in all kids’ demos. And with an industry standard of shows targeting 6-11-year-olds experiencing roughly 20% lifts in L3 time shifted ratings compared to Live Same Day,...
The reimagined anthology of Are You Afraid of the Dark? ran as a brand-new limited series through three hour-long episodes that premiered on Oct. 11, 18 and 25. The series introduced an entirely new Midnight Society group of kids, who tell a terrifying tale about the Carnival of Doom, only to have the events of the story come to life.
All three parts of Are You Afraid of the Dark? ranked as the most co-viewed show on broadcast and TV each week, with 33% of Adults 18-49 watching with a Kid 6-11. It was the number-one live-action series on cable TV in all kids’ demos. And with an industry standard of shows targeting 6-11-year-olds experiencing roughly 20% lifts in L3 time shifted ratings compared to Live Same Day,...
- 11/1/2019
- by Bruce Haring
- Deadline Film + TV
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