In an era when consumers feel more empowered to avoid TV commercials, NBCUniversal is the latest media company to try to get them to bring ads back into their TV lives.
One of the key selling points of big streaming-video services like Netflix and Disney Plus is that subscribers don’t have to endure the commercial breaks and repeated pitches for Downy and Allstate that are so much a part of the traditional TV experience. But NBCU thinks commercial culture still has its place.
Peacock is designed to carry commercials. NBCU said it will make the service available in a free ad-supported version as well as in a “premium” variety – also ad supported – that is bundled for Comcast and Cox subscribers or for $4.99 per month for other customers.
“With more and more streaming choices and consumers feeling subscription fatigue, the $5 price point for a low-ad tier service is a viable...
One of the key selling points of big streaming-video services like Netflix and Disney Plus is that subscribers don’t have to endure the commercial breaks and repeated pitches for Downy and Allstate that are so much a part of the traditional TV experience. But NBCU thinks commercial culture still has its place.
Peacock is designed to carry commercials. NBCU said it will make the service available in a free ad-supported version as well as in a “premium” variety – also ad supported – that is bundled for Comcast and Cox subscribers or for $4.99 per month for other customers.
“With more and more streaming choices and consumers feeling subscription fatigue, the $5 price point for a low-ad tier service is a viable...
- 1/17/2020
- by Brian Steinberg
- Variety Film + TV
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