Most Super Bowl advertisers put a glitzy commercial in the game and hope for the best. Anheuser-Busch wants viewers to have a stake in the pitch that gets presented on Game Day.
Bud Light made two different ads starring Post Malone, and is asking fans to help pick which of the pair ought to run on Sunday, when Fox telecasts Super Bowl Liv from Miami Gardens, Florida. Both spots promote Bud Light Seltzer, a new product, and don’t focus entirely on the the beer which has been synonymous with Super Bowl advertising for decades (though that beverage is present...
Bud Light made two different ads starring Post Malone, and is asking fans to help pick which of the pair ought to run on Sunday, when Fox telecasts Super Bowl Liv from Miami Gardens, Florida. Both spots promote Bud Light Seltzer, a new product, and don’t focus entirely on the the beer which has been synonymous with Super Bowl advertising for decades (though that beverage is present...
- 1/29/2020
- by Brian Steinberg
- Variety - TV News
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