Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) continues to hold online critical and audience scores of 80% despite the film debuting to underwhelming box office numbers. Its $33 million domestic opening weekend ranks among the lowest comic book movies ever released, and is the worst since the $5.4 million opening of Jimmy Hayward’s 2010 failure Jonah Hex.
The film’s cumbersome title in particular, which is phonetically longer than an actual haiku, is partly to blame for its financial falter according to box office analyst Jeff Bock. “The first mistake is not focusing on” Margot Robbie’s returning antiheroine, he told Variety. “Not naming it Harley Quinn was a huge misfire.” That misfire was apparently so obvious that several theaters, including AMC, have now actually rebranded the movie as Harley Quinn: Birds of Prey in their marketing materials, at the request of Warner Bros.
When comparing Birds of Prey to its financially hampered predecessors,...
The film’s cumbersome title in particular, which is phonetically longer than an actual haiku, is partly to blame for its financial falter according to box office analyst Jeff Bock. “The first mistake is not focusing on” Margot Robbie’s returning antiheroine, he told Variety. “Not naming it Harley Quinn was a huge misfire.” That misfire was apparently so obvious that several theaters, including AMC, have now actually rebranded the movie as Harley Quinn: Birds of Prey in their marketing materials, at the request of Warner Bros.
When comparing Birds of Prey to its financially hampered predecessors,...
- 2/11/2020
- by Anthony Fuchs
- We Got This Covered
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