Viral Newcomer Breland Takes Country-Trap From Moment to Movement

Breland is not yet a household name, but he and his recently assembled Atlantic Records team are confident that will change quickly. Earlier this month, “My Truck,” the singer-rapper’s country-trap ode to the titular vehicle, reached Number One on Spotify’s Viral 50 chart. His Spotify profile has more than 1.2 million monthly listeners off one song, with “My Truck” garnering more than 15 million streams across all digital platforms worldwide.

The song seemed to materialize from utter obscurity when it hit the top of Spotify’s global and U.S. charts,
See full article at Rolling Stone »

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