The first teaser HBO released for Westworld season 3 featured none of the actors, settings, or storylines from the series. Instead it was an advertisement for a company known as “Incite,” with all the hallmark caginess and corporate buzzword-speech of your everyday big tech or pharmaceutical spot.
“The world is complex, complicated, messy. But life doesn’t have to be. The future is powered by you. And we know you,” says Incite CEO Liam Dempsey (Jefferson Mays) over images of a spinning globe and robot technology handling medicine.
Dempsey goes on to claim that his company isn’t just Silicon Valley vaporware. They have an algorithm that really does something. It can solve problems as big as climate change or as intimate as what career an individual should have.
Those are big claims and the commercial is an intriguing spot to be sure. But