Warner Bros. said Thursday that a 3D, 4K restoration of “Harry Potter and the Sorcerer’s Stone” will be among the first films to hit re-opening Chinese cinemas as they attempt to pull in audiences after weeks of coronavirus closures.
The studio announced the news with a new illustrated poster featuring Hedwig swooping in with Harry’s acceptance letter addressed in green ink, accompanied by the tagline: “Magic is coming.” An official release date has yet to be announced, but it is listed as April 30 on the generally reliable ticketing app Maoyan. This would position the film to draw in crowds over the May 1 Labor Day holiday, typically one of the busiest weekends of the year.
Chinese fans have exploded with excitement online. “Is this for real??” a disbelieving commenter on China’s Twitter-like Weibo platform said, while another squealed: “Put out all eight of them at once; I’ll just live in the cinemas!
The studio announced the news with a new illustrated poster featuring Hedwig swooping in with Harry’s acceptance letter addressed in green ink, accompanied by the tagline: “Magic is coming.” An official release date has yet to be announced, but it is listed as April 30 on the generally reliable ticketing app Maoyan. This would position the film to draw in crowds over the May 1 Labor Day holiday, typically one of the busiest weekends of the year.
Chinese fans have exploded with excitement online. “Is this for real??” a disbelieving commenter on China’s Twitter-like Weibo platform said, while another squealed: “Put out all eight of them at once; I’ll just live in the cinemas!
- 3/19/2020
- by Rebecca Davis
- Variety Film + TV
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