WarnerMedia Reports Large Viewership Increases for HBO Now, Other Platforms

WarnerMedia Reports Large Viewership Increases for HBO Now, Other Platforms
More time indoors means more time for film and television binging, and HBO Now is enjoying a particularly large spike in popularity: The platform’s usage jumped 40 percent from its four-week average, according to WarnerMedia.

WarnerMedia announced a slew of details about its film and television platforms and various releases Tuesday, including the large gains at HBO Now, the standalone service that gives subscribers on-demand access to HBO’s original programming. Overall TV viewing across the company’s portfolio grew by 20 percent, according to the announcement, which was written by WarnerMedia executive Cheryl Idell. The company’s data, which was not independently verified, also notes considerable viewership boosts at TNT, TBS, and TruTV.

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As for individual shows, “Westworld” is currently HBO’s most popular show.
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