It Takes Two: How R&b Duets Win the Streaming Game

It Takes Two: How R&b Duets Win the Streaming Game
Many contemporary albums arrive with less than a week’s notice, but Jhene Aiko started to roll-out her new full-length, Chilombo, months ago. She released four different tracks to stoke anticipation, only to find that when the album finally came out March 6, a brand new song immediately supplanted the lead singles as a fan-favorite. “B.S.”, a casually vengeful back-and-forth with another R&b singer, H.E.R., quickly became Aiko’s highest-charting track.

Collaborations like this one seem to account for more and more of R&b’s big hits recently.
See full article at Rolling Stone »

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