Organizers confirmed Friday that the annual Cannes advertising market will not go forward this year. The decision comes almost a month after the event, set to run in June, was given provisional dates in October.
However, organizers have now taken the step of shelving the market altogether, with new dates set for June 21-25, 2021.
“As the impact from Covid-19 continues to be felt across the world on consumers and our customers across the marketing, creative and media industries, it has become clear to us our customers’ priorities have shifted to the need to protect people, to serve consumers with essential items and to focus on preserving companies, society and economies,” said organizers.
“Our difficult decision follows in-depth consultations with our partners and customers and reflects the unprecedented societal, health and economic challenges currently facing the world, as well as our desire