Alison Hoffman, Chief Marketing Officer at Starz, has been promoted to the newly created role of President, Domestic Networks.
Hoffman will assume some of the operational oversight that Jeffrey Hirsch had a COO, before he was named President and CEO of the premium network in September.
She will oversee domestic network operations including all aspects of marketing and promotion, product development, distribution, analytics and program operations.
Hoffman was one of the executives responsible for launching the Starz app and managing the network’s direct-to-consumer business. She has worked closely with the likes of Amazon, Hulu and Apple to launch the streaming service on new platforms.
During her tenure as Cmo, Hoffman led campaigns for the Starz’ slate of originals,...
Hoffman will assume some of the operational oversight that Jeffrey Hirsch had a COO, before he was named President and CEO of the premium network in September.
She will oversee domestic network operations including all aspects of marketing and promotion, product development, distribution, analytics and program operations.
Hoffman was one of the executives responsible for launching the Starz app and managing the network’s direct-to-consumer business. She has worked closely with the likes of Amazon, Hulu and Apple to launch the streaming service on new platforms.
During her tenure as Cmo, Hoffman led campaigns for the Starz’ slate of originals,...
- 4/8/2020
- by Peter White
- Deadline Film + TV
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