Middle East Broadcasters Scramble to Serve up Ramadan Soaps Amid Pandemic

  • Variety
Broadcasters across the Arab world are clambering to serve up Ramadan soaps as the coronavirus pandemic forces the world’s 1.8 billion Muslims to observe the Islamic calendar’s holy month at home rather than in a mosque.

Even under normal circumstances, Ramadan — which started on April 24 — is peak TV season for Arab audiences. Middle East TV execs often compare the period to the Super Bowl in the U.S., except for 30 days straight.

Amid the Covid-19 crisis, however, “audiences are bigger than ever due to millions staying at home,” says Mazen Hayek, a spokesman for Dubai-based Mbc, the Arab world’s largest private broadcaster.

Despite the coronavirus outbreak, Mbc is “ready to meet audience expectations” as it does every year, though some series had to be delayed or postponed.

The broadcaster’s Ramadan TV season is kicking off with a bang thanks to political controversy sparked by its period drama
See full article at Variety »

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