Warner Music’s Newest Artists Are… Hot Wheels and Barbie

Warner Music’s Newest Artists Are… Hot Wheels and Barbie
Warner Music Group and major toy maker Mattel have entered a multi-year exclusive distribution deal, the two companies announced on Friday, giving Warner access to Mattel’s catalog of over 1,000 children and family friendly songs from iconic toy brands including Hot Wheels, Barbie, American Girl, Fisher-Price and Thomas and Friends.

Warner will put out hundreds of previously unreleased tracks from their various brands, the companies said, and will also collaborate to create and release new music from Mattel, including the upcoming Thomas and Friends birthday album, which comes out next week.
See full article at Rolling Stone »

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