Hollywood’s streaming wars are growing more intense.
Months after Walt Disney blocked Netflix from advertising on entertainment-focused outlets like ABC and FX, NBCUniversal said Monday that it would not accept commercials “at this time” from rival streaming services on Peacock, its own subscription-based streaming-video outlet.
Laura Molen, a president of NBCUniversal’s ad sales and partnerships, indicated the company could be open to taking those commercials in the future. NBCU has launched Peacock slowly, making it available to Comcast subscribers and is getting to launch it more widely in July. As part of that process, NBCU solicited early ad support from a limited number of sponsors, including Capital One, L’Oreal, Molson Coors, Subaru, Verizon, State Farm, Target, Unilever, and Eli Lilly, and has vowed not to run more than five minutes of advertising per hour on the service.
Even so, ads from streamers and the technology and entertainment giants...
Months after Walt Disney blocked Netflix from advertising on entertainment-focused outlets like ABC and FX, NBCUniversal said Monday that it would not accept commercials “at this time” from rival streaming services on Peacock, its own subscription-based streaming-video outlet.
Laura Molen, a president of NBCUniversal’s ad sales and partnerships, indicated the company could be open to taking those commercials in the future. NBCU has launched Peacock slowly, making it available to Comcast subscribers and is getting to launch it more widely in July. As part of that process, NBCU solicited early ad support from a limited number of sponsors, including Capital One, L’Oreal, Molson Coors, Subaru, Verizon, State Farm, Target, Unilever, and Eli Lilly, and has vowed not to run more than five minutes of advertising per hour on the service.
Even so, ads from streamers and the technology and entertainment giants...
- 5/11/2020
- by Brian Steinberg
- Variety Film + TV
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