Strong VOD Numbers for ‘Capone’ Can’t Cover Costs for a Busted Theatrical

Strong VOD Numbers for ‘Capone’ Can’t Cover Costs for a Busted Theatrical
Josh Trank’s independently made “Capone” starring Tom Hardy has grossed over $2.5 million in rentals from various home viewing platforms after 10 days in VOD release. Distributor Vertical Entertainment, a major player in the straight-to-home release world, released these numbers along with the declaration that this is a record for the company.

Vertical has been a leader in handling films that were once known as a busted theatrical — familiar stars in films that were intended for theatrical release, but didn’t find a buyer. Instead, they find limited theaters and day-and-date home availability.

Hardy created elevated interest in “Capone.” Unlike luminaries such as Bruce Willis and Nicolas Cage, who can elevate a low-budget title action/genre into viewer appeal, Hardy remains a major star. And with the absence of most theaters, its appearance as a home exclusive, the release didn’t bear the feel of a discarded title.

Its performance has been quite good.
See full article at Indiewire »

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