With A-listers such as Scarlett Johansson, Will Smith and Steven Spielberg on its books, Creative Artists Agency (CAA) is a fixture of the Hollywood establishment, but its latest client is a little different. On 6 May, Variety revealed that CAA had signed up Miquela, a 19-year-old, Brazilian-American model, pop singer, influencer and self-described “change-seeking robot with the drip”. That’s right: Miquela isn’t an actual human. She is a virtual celeb, created in 2016 by a California tech startup named Brud. But her career is looking pretty real right now.
According to Variety, CAA will work with Miquela in areas “including TV, film, and brand strategy and commercial endorsements, raising the prospect of a movie or show featuring the character”. So there’s a tip for