New Blumhouse Horror Movie To Skip Theaters And Go Straight To Streaming

New Blumhouse Horror Movie To Skip Theaters And Go Straight To Streaming
One of the last movies to become a success at the box office before theaters began shutting down over Covid-19 was The Invisible Man. It was yet another hit for Jason Blum and Blumhouse Productions. But for every Invisible Man, there’s The Hunt. Another Blumhouse film that – after being delayed last year due to its subject matter – was then marketed for its delay as a selling point. Unfortunately, it came out in early March, which was right before the shutdown, and was eventually put on streaming platforms, where it didn’t perform terribly well.

This is the current state of movie distribution. Particularly for low-budget films like the ones made at Blumhouse. Since they don’t have the same marketing budget of a typical blockbuster, or the ability to release their stuff in theaters right now, their number one goal is to get as many eyes on the project as possible.
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