Meanwhile, at-home movie-watching habits are evolving into a new normal. This weekend, Focus Features launched “The High Note” as a premium VOD release (along with a few theaters), which marks the second Universal theatrical title (after “Trolls World Tour”) to move to initial home viewing. Judd Apatow’s “The King of Staten Island” is next up on June 12.
Universal is deftly maneuvering in the VOD space; the homevideo division finally lowered prices for premium-price titles “The Hunt” and “The Invisible Man” (which opened in theaters before swiftly moving to VOD), with upbeat results. On the other hand, romantic comedy “The Lovebirds,