ViacomCBS is using its commercial air on properties like Bet, MTV, Comedy Central, VH1, and kids network Nickelodeon to commemorate George Floyd and show its solidarity with protesters nationwide -- and abroad -- who are demonstrating against police brutality and institutional racism.
The company ran an ad that was eight minutes and 46 seconds in length, precisely the amount of time that fired Minneapolis police officer Derek Chauvin knelt on Floyd's neck -- including roughly three minutes during which Floyd was unresponsive. Chauvin has been charged with third-degree murder and second-degree manslaughter in Floyd’s death, while three other officers involved in Floyd's arrest have been fired, but not charged with any crimes
The ViacomCBS ad consists of breathing sounds as the words 'I Can’t Breathe' -- which Floyd screamed before his death -- flash onscreen. The ad also features a call to action (see below), instructing users to text...
The company ran an ad that was eight minutes and 46 seconds in length, precisely the amount of time that fired Minneapolis police officer Derek Chauvin knelt on Floyd's neck -- including roughly three minutes during which Floyd was unresponsive. Chauvin has been charged with third-degree murder and second-degree manslaughter in Floyd’s death, while three other officers involved in Floyd's arrest have been fired, but not charged with any crimes
The ViacomCBS ad consists of breathing sounds as the words 'I Can’t Breathe' -- which Floyd screamed before his death -- flash onscreen. The ad also features a call to action (see below), instructing users to text...
- 6/2/2020
- by Geoff Weiss
- Tubefilter.com
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