Quibi’s Slow Start Is Due to Having No Popular Titles, Poor Marketing — Analysis

Quibi’s Slow Start Is Due to Having No Popular Titles, Poor Marketing — Analysis
One of the defining strengths of Quibi, the short-form streaming service that launched on April 6, was its ability to court a wide variety of advertisers. But now, nearly two months after launch and with viewership staying low, some of the major companies that advertise on the streaming service are reportedly becoming concerned about the platform’s slow start.

The Wall Street Journal reported last week that Quibi advertisers such as PepsiCo, Yum Brands, Anheuser-Busch InBev, and Walmart are among the companies seeking to defer payments due to the streaming service’s low viewership numbers. Representatives from those companies did not return requests for comment.

The apparent concerns among Quibi’s advertisers cast further uncertainty on the streaming service’s long-term viability. Viewership at most competing streaming services is on the rise due to the ongoing coronavirus pandemic, but the mobile-only Quibi, which raised $1.75 billion prior to launch and regularly releases
See full article at Indiewire »

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