One of the defining strengths of Quibi, the short-form streaming service that launched on April 6, was its ability to court a wide variety of advertisers. But now, nearly two months after launch and with viewership staying low, some of the major companies that advertise on the streaming service are reportedly becoming concerned about the platform’s slow start.
The Wall Street Journal reported last week that Quibi advertisers such as PepsiCo, Yum Brands, Anheuser-Busch InBev, and Walmart are among the companies seeking to defer payments due to the streaming service’s low viewership numbers. Representatives from those companies did not return requests for comment.
The apparent concerns among Quibi’s advertisers cast further uncertainty on the streaming service’s long-term viability. Viewership at most competing streaming services is on the rise due to the ongoing coronavirus pandemic, but the mobile-only Quibi, which raised $1.75 billion prior to launch and regularly releases...
The Wall Street Journal reported last week that Quibi advertisers such as PepsiCo, Yum Brands, Anheuser-Busch InBev, and Walmart are among the companies seeking to defer payments due to the streaming service’s low viewership numbers. Representatives from those companies did not return requests for comment.
The apparent concerns among Quibi’s advertisers cast further uncertainty on the streaming service’s long-term viability. Viewership at most competing streaming services is on the rise due to the ongoing coronavirus pandemic, but the mobile-only Quibi, which raised $1.75 billion prior to launch and regularly releases...
- 6/3/2020
- by Tyler Hersko
- Indiewire
Similar News
A Good Girl's Guide to Murder: Netflix Picks Up BBC Series Based on Young Adult Novel by Holly Jackson
- 4/23/2024
- by TVSeriesFinale.com
- TVSeriesFinale.com
14 Feel-Good Teen Shows to Stream in Netflix in April 2024
- 4/23/2024
- by dawn.coleman@startefacts.com (Dawn Coleman)
- STartefacts.com
Record-Breaking 2023 Makoto Shinkai's Anime Blows Up Netflix's Top 10
- 4/23/2024
- by louise.everitt@startefacts.com (Louise Everitt)
- STartefacts.com
Everything We Know About ‘Kingdom of the Planet of the Apes’
- 4/23/2024
- by Arthur S. Poe
- Fiction Horizon
Bluey Special “The Sign” Brings In Massive Disney+ Viewership
- 4/23/2024
- by Mr. Milo
- Pirates & Princesses
Tom Holland’s MCU Stunts Are Jaw-dropping But BTS Footage of Sam Raimi’s Spider-Man Will Make You Respect Tobey Maguire Even More
- 4/23/2024
- by Sreshtha Roychowdhury
- FandomWire
2024 film and high-end TV productions shooting in the UK and Ireland: latest updates
- 4/22/2024
- ScreenDaily
10 Things You Never Knew About 'The Hunger Games,' Including the Injury Josh Hutcherson Sustained & Jennifer Lawrence's Massive Pay Raise Between Movies
- 4/21/2024
- by Just Jared
- Just Jared
“He ruined Geralt”: Believe it or Not, Henry Cavill is Still Being Blamed for The Witcher’s Downfall Yet No One Blames Netflix for Being Anti-Source Material
- 4/20/2024
- by Ariane Cruz
- FandomWire
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.