#ShareTheMicNow: Everything to Know About the Campaign Amplifying Black Women on Instagram

  • Popsugar
#ShareTheMicNow: Everything to Know About the Campaign Amplifying Black Women on Instagram
Image Source: Instagram user @missmoultrie

"When the world listens to women, it listens to white women." This unjust truth is precisely what inspired the creation of the #ShareTheMicNow campaign. The initiative, which is taking over social media on June 10, centers on Black women speaking from the Instagram accounts of white women with large followings in order to share their stories and help foster conversations about racial justice. More than 40 women will be handing over their handles to amplify Black voices, including actresses, athletes, and fashion designers.

The campaign was brought to life by Bozoma Saint John, a businesswoman and the current chief marketing officer of Endeavor; Luvvie Ajayi Jones, a New York Times bestselling author and podcast host; Glennon Doyle, a New York Times bestselling author and the founder of Together Rising; and Stacey Bendet, CEO and creative director of Alice + Olivia. Ahead, get the full scoop on the initiative's goals,
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